Brand policies and what gets an account restricted
The rules brands are held to: honest briefs, paying on delivery, off-platform deals and creator treatment.
Full legal text is in the Terms of Service. This is what actually gets brand accounts restricted in practice.
- Pay for delivered work. Refusing to release payment on content that matches the approved draft is the fastest way to lose the account.
- Do not change the deal after acceptance. Adding deliverables or shrinking the fee post-acceptance is a dispute and a policy problem.
- Be honest in the brief. Undisclosed exclusivity, hidden usage rights and phantom budgets all count as misrepresentation.
- No moving deals off-platform to dodge fees. It removes every protection both sides have and it is a removable offence.
- No asking creators for undisclosed sponsorship. Disclosure is a legal requirement in most markets, and pushing a creator to hide it puts both of you at risk.
- Respect the content. You may not re-cut, re-run as paid ads, or license creator content beyond the usage rights in the brief.
Legitimate reasons not to release a payout
Content that materially differs from the approved draft, a post that was deleted within the agreed live window, or undisclosed paid promotion. Say so specifically in the collab thread, then open a dispute. Silence is not a reason.
Report a creator or a collab from the collab page, or contact support with the collab ID.
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