Outreach: contacting creators at scale

Sending outreach emails, what each costs in credits, invites, and where bulk and sequence features start.

Outreach is for when you already know who you want, rather than waiting for applications. It lives at Outreach and Sequences.

What each action costs

ActionCredits
View a creator profile1
Send an outreach email1
Invite a creator to a campaign0.5

Outreach that gets replies

  • Name the specific post of theirs you liked. Creators can spot a mail merge instantly.
  • Say the budget in the first email. "Let us discuss budget" gets deleted.
  • Say the deliverable and the deadline. Two sentences.
  • Send one follow-up after four to five days, then stop. A third email annoys more people than it converts.

Sequences and bulk

Sequences send a first email plus scheduled follow-ups automatically and stop for anyone who replies. Outreach insights are available from the Pro plan, and bulk outreach plus advanced sequence features are Enterprise.

Volume is not the strategy

Blasting a thousand creators with the same email gets a low reply rate and damages your sending reputation, which then hurts the campaigns you actually care about. Fifty targeted emails outperform it.

Related

Finding and vetting creatorsUsing search and filters, what a profile view costs, and how to tell a real audience from a bought one.How credits workWhat credits are, how you get them, exactly what each action costs, and what happens when you run out.Posting a brief that gets good applicationsWhat to put in a brief, how proposals arrive, and how boosting a listing works.

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