Finding and vetting creators
Using search and filters, what a profile view costs, and how to tell a real audience from a bought one.
Creator discovery lives at Discover Creators inside the app, and Viral creators for creators currently getting outsized reach.
Filters worth using
| Filter | How to use it |
|---|---|
| Platform | Match the platform to the goal. TikTok and Reels for reach, YouTube for consideration. |
| Niche and category | The strongest signal. A 20k creator in your exact niche outperforms a 200k generalist. |
| Audience size | Filter to a tier, not a number. 10k to 50k is where cost per engagement is usually best. |
| Location and language | Essential for anything region-targeted or shipped. |
| Engagement rate | Compare within a tier. Large accounts naturally have lower rates. |
Viewing a creator profile costs 1 credit
The charge is once per creator and permanent, so revisiting the same profile later is free. Advanced filters are a Pro plan feature and up.
Vetting before you pay anyone
- Open their actual recent posts, not just the stats. Are comments real sentences or emoji spam?
- Check follower growth for vertical jumps. Organic growth is a slope, bought growth is a step.
- Compare engagement rate against creators of the same size in the same niche.
- Look at how many of their last ten posts were sponsored. All ten means their audience is tuned out.
- Use the free tools, including the fake follower checker, before you commit budget.
Ask for one thing before booking
Ask for the last three sponsored posts they ran and how those performed. Creators who track it are the ones who will treat your campaign seriously.
Related
Outreach: contacting creators at scaleSending outreach emails, what each costs in credits, invites, and where bulk and sequence features start.The Elev8or Chrome extensionAnalysing creator profiles directly on Instagram, TikTok, YouTube and X without leaving the page.Free calculators and creator research toolsEvery free tool on Elev8or, what each answers, and when to use it.
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