Find Creators and Influencers for Your Brand

Finding creators is not the hard part. Finding creators whose audience overlaps with the people who actually buy from you, and confirming that audience is real before money moves, is where most campaigns are won or lost. Discover exists for that. You can filter the creator list by platform, niche, audience size, location, language and rate, then look at engagement data on each profile rather than judging by follower count alone.

Follower count is the least useful number on a creator profile. A creator with 12,000 followers and a 6% engagement rate in a specific niche will usually outperform one with 200,000 followers and a 0.4% rate, and will cost a fraction as much. Micro-influencers in the 5,000 to 50,000 range tend to give the best return per rupee or dollar spent, which is why most of the creators here sit in that band.

UGC creators are a separate category and worth understanding before you brief anyone. A UGC creator produces content you run on your own channels and paid ads. They are hired for the footage, not for their audience, so audience size barely matters and the deliverable is a file rather than a post. If you need ad creative, filter for UGC and ignore follower counts entirely.

Once you have a shortlist, you can invite creators to a campaign directly from Discover. Payment is held by Elev8or until the work is delivered and approved, so neither side has to trust the other on a first collaboration. There are no agency fees on top, no retainer, and no minimum spend, which means a first test campaign can be one creator and one deliverable.

Discover is free to browse. You do not need a paid plan to search creators, read their profiles, or compare rates. Credits are only used when you take an action that costs us something, and the free plan covers enough to run a real first campaign end to end.