Choosing and starting a subscription
What a subscription actually buys you, monthly versus yearly, and how to pick the right tier.
A subscription buys three things: a monthly credit allowance, higher limits, and access to automation features. It does not pay for creator work, that is separate real money.
What to pick
| If you are… | Start on |
|---|---|
| A brand testing whether creator marketing works at all | Free |
| A brand running a few campaigns a month | Pro |
| A brand treating creators as a real channel, with a team | Business |
| An agency or multi-brand team | Enterprise |
| A creator applying to a handful of briefs | Free |
| A creator pitching brands weekly | Creator Pro |
| A creator running a deal pipeline with automation | Creator Elite |
Monthly versus yearly
- Yearly is materially cheaper per month on every paid tier.
- Credits still land monthly on a yearly plan, they are not front-loaded.
- Start monthly if you are unsure. Switching to yearly later is easy, unwinding a year is not.
Subscription credits expire, bonus credits do not
Your monthly plan credits are for that cycle and expire at the end of it. Signup, referral and purchased credits never expire.
Related
Plans, limits and what each one includesEvery brand and creator plan side by side, with credit allowances, campaign limits and the fee that applies to each.Upgrade, downgrade or cancel your subscriptionHow plan changes take effect, what happens to your credits and limits, and how to cancel cleanly.Buying more creditsWhen to buy an add-on pack instead of upgrading, and how bought credits differ from plan credits.
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