What is Usage rights?
Usage rights define how, where, and for how long a brand can use a creator’s content, such as on organic social only, in paid ads, or across all channels, and are priced separately from content creation.
Creators charge more when a brand wants to run their content as paid ads (paid usage) or use it for an extended period.
Clear usage terms protect both sides and are a standard part of UGC and influencer contracts.