What is Usage rights?
Usage rights define how, where, and for how long a brand can use a creator’s content, such as on organic social only, in paid ads, or across all channels, and are priced separately from content creation.
Creators charge more when a brand wants to run their content as paid ads (paid usage) or use it for an extended period.
Clear usage terms protect both sides and are a standard part of UGC and influencer contracts.
Price usage on three variables: the channels the content can run on, how long the licence lasts, and the territory it covers. Perpetual worldwide rights across paid and organic is the most expensive version and the one brands ask for by default. Creators who quote a shorter initial term with a renewal fee usually earn more over the life of a good asset than those who sell it outright once.
Related terms
- UGC (user generated content)
- UGC, or user generated content, is photo and video content created by everyday creators or customers that a brand uses in its own marketing, such as ads, social posts, and product pages.
- Whitelisting (creator whitelisting)
- Whitelisting is when a creator grants a brand permission to run paid ads from the creator’s own social media handle, so the ad appears to come from the creator rather than the brand.
- Rate card
- A rate card is a creator’s published price list for deliverables, such as a reel, a set of stories, a UGC video, or usage rights, that brands use to budget partnerships.
More in Monetisation
Usage rights sits in the monetisation part of the glossary. These terms come up in the same conversations and are worth reading alongside it.