What is Whitelisting (creator whitelisting)?
Whitelisting is when a creator grants a brand permission to run paid ads from the creator’s own social media handle, so the ad appears to come from the creator rather than the brand.
Also called creator licensing or handle access, whitelisting lets brands amplify a creator’s post as an ad with full targeting and optimisation while keeping the authentic creator voice.
It typically outperforms standard brand ads because audiences trust content that comes from a real creator account.