What is Linktree?
Linktree is a link in bio tool that creates a single landing page holding all of your links, so you can work around the one-link limit on Instagram and TikTok profiles. It has a free plan, with paid tiers from around $5 per month.
Launched in 2016, Linktree is the tool that made “link in bio” a common phrase. You claim a username, get a linktr.ee/yourname URL, add your links as stacked buttons, and paste that one URL into your social profiles. Setup takes about two minutes and needs no website or domain.
The free plan covers unlimited links, themes, and basic click counts, which is enough if the page exists to route people somewhere else. Paid tiers add link scheduling, deeper analytics, custom domains, and commerce. The detail most comparisons skip is the transaction fee: selling through the cheaper plans carries a percentage cut on each sale, so a busy sales month can cost more than any subscription in the category.
Linktree is the category default rather than the most capable option. Tools built around creator commerce, including Elev8or Bio, Stan, and Beacons, put checkout on the bio page itself instead of sending buyers to a third-party cart. That matters most on TikTok and Instagram, where links open in an in-app browser and every extra redirect costs you a share of the people who tapped.
Related terms
- Link in bio
- A link in bio is a single landing page linked from a social media profile that holds all of a creator’s important links, used because platforms like Instagram and TikTok allow only one clickable link in the bio.
- Creator economy
- The creator economy is the ecosystem of people who earn a living by making online content, plus the platforms, tools, and brands that pay and support them.
- Media kit
- A media kit is a creator’s one-page summary for brands, showing their audience size, demographics, engagement, past partnerships, content examples, and rates.
- Content creator
- A content creator is someone who produces and shares photo, video, audio, or written content online, often building an audience and earning income through brand deals, UGC, and monetisation features.
More in Monetisation
Linktree sits in the monetisation part of the glossary. These terms come up in the same conversations and are worth reading alongside it.