What is Rate card?
A rate card is a creator’s published price list for deliverables, such as a reel, a set of stories, a UGC video, or usage rights, that brands use to budget partnerships.
A clear rate card speeds up deals and signals professionalism. Rates vary by platform, format, audience, and usage.
Creators often adjust rates as engagement and demand grow.
Rates should be quoted per deliverable and per usage term, not as a single number for a campaign. A reel that stays on the creator's grid is a different price from the same reel licensed for six months of paid ads, and bundling the two hides the fact that usage is where a large share of the value sits. Creators who separate the two on their rate card negotiate from a stronger position.
Related terms
- Media kit
- A media kit is a creator’s one-page summary for brands, showing their audience size, demographics, engagement, past partnerships, content examples, and rates.
- Usage rights
- Usage rights define how, where, and for how long a brand can use a creator’s content, such as on organic social only, in paid ads, or across all channels, and are priced separately from content creation.
- UGC creator
- A UGC creator is a person paid by brands to produce authentic photo and video content for the brand to use in its own ads and social channels, rather than to post to a large personal following.
More in Monetisation
Rate card sits in the monetisation part of the glossary. These terms come up in the same conversations and are worth reading alongside it.