What is Media kit?
A media kit is a creator’s one-page summary for brands, showing their audience size, demographics, engagement, past partnerships, content examples, and rates.
A strong media kit makes it easy for brands to decide to work with a creator. It acts like a resume for paid partnerships.
Modern link in bio pages double as live media kits, pulling in real platform stats automatically.
The mistake most media kits make is leading with follower count. Brands already know that number and can see it themselves. What they cannot see is engagement rate, audience location and age split, results from previous partnerships, and what the creator charges. A kit that opens with a concrete outcome, such as a conversion figure or a sell-through, gets more replies than one that opens with reach.
Related terms
- Link in bio
- A link in bio is a single landing page linked from a social media profile that holds all of a creator’s important links, used because platforms like Instagram and TikTok allow only one clickable link in the bio.
- Rate card
- A rate card is a creator’s published price list for deliverables, such as a reel, a set of stories, a UGC video, or usage rights, that brands use to budget partnerships.
- Content creator
- A content creator is someone who produces and shares photo, video, audio, or written content online, often building an audience and earning income through brand deals, UGC, and monetisation features.
More in Monetisation
Media kit sits in the monetisation part of the glossary. These terms come up in the same conversations and are worth reading alongside it.