What is Link in bio?
A link in bio is a single landing page linked from a social media profile that holds all of a creator’s important links, used because platforms like Instagram and TikTok allow only one clickable link in the bio.
The phrase does double duty. “Link in bio” is what creators write in a caption to point followers at their profile, because Instagram and TikTok do not allow clickable links inside posts or captions. It is also the name for the page that link leads to.
Creators use a link in bio page to send followers to a shop, a newsletter, other socials, and contact details from one URL. Linktree popularised the format in 2016 and the category now includes dozens of tools.
The newer generation does more than list links. A modern link in bio can sell digital products with checkout on the page, capture email addresses, take bookings, and act as a media kit showing audience stats so brands can hire the creator directly.
Related terms
- Linktree
- Linktree is a link in bio tool that creates a single landing page holding all of your links, so you can work around the one-link limit on Instagram and TikTok profiles. It has a free plan, with paid tiers from around $5 per month.
- Media kit
- A media kit is a creator’s one-page summary for brands, showing their audience size, demographics, engagement, past partnerships, content examples, and rates.
- Content creator
- A content creator is someone who produces and shares photo, video, audio, or written content online, often building an audience and earning income through brand deals, UGC, and monetisation features.
- Creator economy
- The creator economy is the ecosystem of people who earn a living by making online content, plus the platforms, tools, and brands that pay and support them.
More in Monetisation
Link in bio sits in the monetisation part of the glossary. These terms come up in the same conversations and are worth reading alongside it.