What is Link in bio?
A link in bio is a single landing page linked from a social media profile that holds multiple links, used because platforms like Instagram and TikTok allow only one clickable link in the bio.
Creators use a link in bio page to point followers to their shop, content, other socials, and contact info from one URL. Tools like Linktree popularised the format.
A modern link in bio can also act as a media kit, showing audience stats and services so brands can hire the creator directly.