What is UGC creator?
A UGC creator is a person paid by brands to produce authentic photo and video content for the brand to use in its own ads and social channels, rather than to post to a large personal following.
UGC creators are hired for content quality and authenticity, not audience size, which makes it one of the most beginner-friendly ways to earn from content. Most work is remote and filmed on a phone.
Rates vary from roughly $50 to $500+ per video depending on experience, deliverables, and usage rights.
Getting hired as a UGC creator depends on a portfolio rather than a following, which is why most people start by making unpaid spec videos for products they already own. Three strong examples in one category, shot vertically and lit properly, will out-earn a general reel of everything. Brands rehire on reliability more than on creativity, so hitting the brief and the deadline matters as much as the footage.
Related terms
- UGC (user generated content)
- UGC, or user generated content, is photo and video content created by everyday creators or customers that a brand uses in its own marketing, such as ads, social posts, and product pages.
- Content creator
- A content creator is someone who produces and shares photo, video, audio, or written content online, often building an audience and earning income through brand deals, UGC, and monetisation features.
- Usage rights
- Usage rights define how, where, and for how long a brand can use a creator’s content, such as on organic social only, in paid ads, or across all channels, and are priced separately from content creation.
- Rate card
- A rate card is a creator’s published price list for deliverables, such as a reel, a set of stories, a UGC video, or usage rights, that brands use to budget partnerships.
More in Content
UGC creator sits in the content part of the glossary. These terms come up in the same conversations and are worth reading alongside it.