What is Macro-influencer?
A macro-influencer is a social media creator with between 100,000 and 1 million followers, sitting between mega-influencers and mid-tier creators in reach and brand deal pricing.
Macro-influencers typically have broad but still somewhat niche audiences. They command higher rates than micro or nano creators but cost less than celebrities, making them a common choice for brands wanting scale without mega-influencer price tags.
Engagement rates for macro-influencers tend to be lower than smaller tiers (often 1-3%) because audience composition becomes more diverse as follower counts grow. Brands should weigh raw reach against engagement when deciding which tier fits their campaign goal.
On Elev8or, macro-influencers can list their rates, set deliverables, and apply to brand campaigns directly, without an agency taking a cut.