What is Macro-influencer?
A macro-influencer is a social media creator with between 100,000 and 1 million followers, sitting between mega-influencers and mid-tier creators in reach and brand deal pricing.
Macro-influencers typically have broad but still somewhat niche audiences. They command higher rates than micro or nano creators but cost less than celebrities, making them a common choice for brands wanting scale without mega-influencer price tags.
Engagement rates for macro-influencers tend to be lower than smaller tiers (often 1-3%) because audience composition becomes more diverse as follower counts grow. Brands should weigh raw reach against engagement when deciding which tier fits their campaign goal.
On Elev8or, macro-influencers can list their rates, set deliverables, and apply to brand campaigns directly, without an agency taking a cut.
Related terms
- Mega-influencer
- A mega-influencer is a creator or celebrity with over 1 million social media followers, typically commanding the highest brand deal rates and broadest campaign reach.
- Micro influencer
- A micro influencer is a creator with roughly 10,000 to 100,000 followers, valued by brands for high engagement and a trusted, niche audience at affordable rates.
- Nano influencer
- A nano influencer is a creator with roughly 1,000 to 10,000 followers, known for very high engagement and a close, trusting relationship with a small local or niche audience.
- Influencer rate
- An influencer rate is the fee a creator charges a brand for a specific piece of sponsored content, typically based on follower count, engagement rate, platform, content format, and usage rights.
- Brand deal
- A brand deal is a paid agreement between a creator and a brand where the creator produces and publishes content featuring the brand's product or service in exchange for money, product, or both.
More in Influencer marketing
Macro-influencer sits in the influencer marketing part of the glossary. These terms come up in the same conversations and are worth reading alongside it.