What is Influencer marketing?
Influencer marketing is a form of marketing where brands pay social media influencers to promote products to their followers, using the influencer’s trust and reach to drive awareness and sales.
Influencer marketing spans nano, micro, and macro influencers across Instagram, TikTok, YouTube, and more. Deals range from a single sponsored post to long-term ambassador partnerships.
Most teams now favour micro and nano influencers because their engagement and trust are higher and their rates are lower, making campaigns more efficient and scalable.