Can you hold attention for two seconds
The first frame of your first video decides whether the rest gets watched. Lead with the piece that has your strongest hook, not the one you are most proud of technically.
UGC Creator Portfolio
Your UGC creator portfolio,
live in ten minutes.
One link with your best ad-style videos, your niches, your rates, and a way to book you. Free for creators, no client work required to start.
12,000+ creators
4.9 / 5
Free plan
A UGC creator portfolio is a single link showing a brand your strongest ad-style video work, the niches you shoot, your rates, and how to hire you. Brands spend under a minute on it, so it is built to answer one question fast: can this creator make an ad that performs for us.
What brands check in the first 40 seconds
A brand reviewing UGC applicants is not reading. They are scanning for reasons to eliminate you, then booking whoever is left. Six things decide it, and only one of them is the quality of your camera.
Do you shoot the niche they sell in
Relevance beats polish. A brand selling supplements would rather book a decent supplement video than a beautiful fashion one, because the first proves you understand their buyer.
Is the footage usable as an ad
Vertical, clean audio, well lit, no watermark, no music they cannot license. Anything a media buyer would have to fix before running is a reason to pass.
What does it cost and what do they get
A per-video rate and clear usage terms. Portfolios without pricing lose to portfolios with pricing, because one of them can be budgeted today.
Are you actually reachable
One obvious way to contact or book you, on the same page as the work. Every extra step between watching your video and starting a conversation costs you jobs.
Does anything prove you deliver
Turnaround time, revision policy, past brands if you have them. Brands are not only buying video, they are buying the odds that it arrives on time and on brief.
How to build a UGC portfolio with no experience
Every creator getting booked today started with zero paid work. The route is the same for all of them.
- 1
Pick one niche to lead with
Beauty, food, fitness, apps, home. A brand hiring for skincare wants to see skincare. A portfolio that shows five unrelated categories reads as a beginner sampling everything rather than a creator who owns a lane.
- 2
Shoot three spec videos
Use products you already own. Hook in the first two seconds, problem, product, result, under 30 seconds, shot vertical in natural light. Label them as concept work. Nobody expects a starting creator to have paid client footage.
- 3
Write one line under each video
What the product was, what angle you took, and what it was made for: Meta ad, TikTok organic, PDP video. This is the difference between a brand watching your work and a brand understanding it.
- 4
State your rate and usage terms
A starting per-video price, plus what the brand gets: how long they can run it, on which channels, and what extending usage costs. Ambiguity here is the single most common reason a promising thread dies.
- 5
Publish it as a link, then use it
One URL in your bio, in every pitch, and on every brief you apply to. Update the three videos every couple of months as your best work changes, and delete the weakest one each time you add a stronger one.
Free tools to build it with
All free on a creator account. Nothing here is behind a paywall.
Media Kit Builder
Pulls your real stats and suggests rates. Sits alongside your video work.
Link in Bio
One URL for TikTok and Instagram that sends brands straight to the work.
Live UGC Briefs
Apply with your portfolio to briefs that show the rate before you pitch.
Earnings Calculator
Sanity-check what your account and content are worth before you quote.
Related resources
UGC portfolio examples. Real portfolios pulled apart: what brands looked at, and what got cut.
How to become a UGC creator. The full route from zero to first paid job.
UGC creator jobs. Where brands are hiring right now, including roles that take beginners.
UGC rate card. What creators actually charge per video, by niche and usage.
UGC creators. Browse creators by niche and see how their profiles are put together.
Questions
Frequently asked questions
Can't find what you're looking for? Reach out anytime.
Put your work
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Free creator account, a public portfolio link, a media kit built from your real stats, and live UGC briefs with the rate attached. Nothing to cancel.
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