UGC Rate Card: What to Charge in 2026 (With Template)

A UGC rate card prices deliverables, not audience. One video with no usage rights runs 100 to 250 dollars for a new creator and 250 to 500 with a portfolio. Usage rights, whitelisting, raw files and extra edits are separate line items, and the creators earning the most are the ones who charge for those separately instead of bundling everything into a single number in a DM.

Base rates by deliverable

• One vertical video, 15 to 30 seconds: 100 to 250 dollars new, 250 to 500 experienced.
• Bundle of three videos: 300 to 900 dollars. Discount 10 to 15 percent against the single rate, no more.
• Bundle of five videos: 500 to 1,500 dollars. This is the sweet spot for both sides.
• Photo set, five to ten images: 100 to 300 dollars.
• Hook variations of an existing video: 25 to 50 dollars each. Cheap for the brand, close to free for you, and the single easiest upsell in UGC.
• Voiceover only: 50 to 100 dollars.
• Unboxing or demo with on-camera talent: add 25 percent over a faceless video.

Rates skew higher in fintech, B2B SaaS and apps, and lower in fashion and pet. Category matters more than your follower count.

Usage rights, priced separately every time

Usage rights are where most creators lose money. Delivering a video gives the brand a file. It does not give them the right to run it as a paid ad indefinitely. Price the window.

• Organic use on the brand's own channels: included in the base rate.
• Paid ads, 30 days: add 30 percent of the content fee.
• Paid ads, 90 days: add 50 percent.
• Paid ads, 12 months: add 100 percent, so double the content fee.
• Perpetual or unlimited: add 150 to 200 percent, or refuse. A brand asking for perpetual rights for free is buying an ad library forever at the price of one video.
• Whitelisting on your handle: 200 to 500 dollars per month on top, because the ad runs as you and your account carries the comments.

The rate card template

Keep it to one screen. A brand marketer scanning ten creators will not open a PDF deck. Send this as a link or in the body of the email.

1. Who you are, one line. Category, format, and the platforms your content is cut for.
2. Three portfolio videos. Linked, autoplay-friendly, no login required.
3. Deliverable pricing. Single video, three-pack, five-pack, photo set, hook variations.
4. Add-ons. Usage rights by window, whitelisting, raw footage, rush delivery.
5. Terms. Turnaround in business days, two revision rounds included, 50 percent deposit for first-time brands, net 14 after delivery.
6. Contact. One email address, no contact form.

Put this on a single page you control so you can update it without resending anything. A bio link page works for this, and you get to see which brands opened it.

What goes in the agreement before you shoot

• Deliverable count, length and aspect ratio.
• Usage window and platforms, written as a date range not as a vague permission.
• Revision cap, two rounds, with anything beyond it billed at a stated rate.
• Payment terms and deposit.
• Whether your face, voice and name may appear in paid ads.
• Exclusivity, if any. A category exclusivity clause is worth 30 to 50 percent extra and should never be free.

You do not need a lawyer for a 400 dollar brief. You do need those six points confirmed in one written message from the brand before you film, because that message is what you have if the brand changes scope or goes quiet.

How to raise your rates without losing the brand

1. Deliver two briefs on time with zero chasing. Reliability is scarcer than talent in this market.
2. Send performance context if you have it, such as the hook rate or cost per acquisition the brand mentioned.
3. Raise the base rate on the next order only, never mid-brief.
4. Move in one step of 25 to 50 percent, not gradual 10 percent increments.
5. Offer a bundle at the new rate so the brand sees a reason for the change.

If you are also doing sponsored posts on your own audience, that is a different pricing model based on reach. The Instagram pricing calculator and TikTok pricing calculator handle those.