What goes on a UGC rate card
A UGC rate card lists your price per video by length, then every add-on a brand might ask for as a separate line: extra hooks, raw footage, paid usage rights, whitelisting, exclusivity and rush delivery. Brands compare cards side by side, so a card that answers every pricing question up front gets the reply.
Keep the base video fee and the usage fee apart. The base fee pays for making the video. Usage pays for the brand running it as an ad, which is where most of the value sits.
Typical UGC rates in 2026
Newer UGC creators usually charge $100 to $200 for a 15 to 30 second video with organic usage only. Experienced creators with a portfolio of ads that performed charge $250 to $500 per video. Hooks run about $30 to $75 each because they reuse the same shoot.
Add-ons are quoted as a percentage of the video fee. Thirty days of paid usage typically adds 25% to 50%. Perpetual usage adds 75% to 150%. Whitelisting, where the brand runs ads from your handle, is priced like paid usage per month.
Influencer rate card vs UGC rate card
An influencer rate card prices posts to your own audience, so follower count and engagement rate drive the price. A UGC rate card prices content the brand posts on its own channels, so audience size barely matters. If you do both, send the card that matches what the brand is buying.
Pricing an influencer post instead? Estimate it with the Instagram influencer pricing calculator, then put the numbers on this card or in your media kit.
Want brands to see your rates without sending a PDF? Put them in a live media kit, or check what an Instagram post should cost with the influencer pricing calculator.
Frequently asked questions
Is this UGC rate card template free?
Yes. Fill in your details, edit the prefilled rates, pick a style and use Save as PDF. Nothing is stored and there is no signup.
How much should a beginner UGC creator charge?
Most beginners start at $100 to $150 for a 15 to 30 second video with organic usage, then raise rates after their first few brand ads perform. Charge usage rights separately from day one.
How much should I charge for usage rights?
Quote usage as an add-on to the video fee: about 25% to 50% for 30 days of paid usage, more for 90 days, and 75% to 150% for perpetual usage.
Should I put my rates in my media kit or a separate rate card?
Either works. Influencers usually include rates in a media kit. UGC creators often send a separate rate card next to a portfolio of sample videos, because brands care about the footage, not the audience.
Can I use this as an influencer rate card template?
Yes. Replace the UGC lines with your post formats, for example Instagram Reel, Story set or TikTok video, and the card works the same way.