TikTok ads cost about $4 to $15 per 1,000 impressions in the US, with most estimates centring near $8. Creators earn far less per view: the Creator Rewards Program pays roughly $0.40 to $1.00 per 1,000 qualified views. Sponsored creator posts usually land at $4 to $16 per 1,000 views.
CPM
$10.00
Cost per 1,000 impressions or views.
| What | Per 1,000 | Notes |
|---|---|---|
| TikTok ads, US | $4 to $15, median about $8 | What advertisers pay per 1,000 impressions on In-Feed ads |
| TopView ads | $50 to $80 | Premium full-screen placement on app open |
| Creator Rewards Program | $0.40 to $1.00 RPM | Per 1,000 qualified views on 60s+ videos. Pay per total view is lower |
| Sponsored creator posts | $4 to $16 effective CPM | Brand fee divided by views, times 1,000 |
| Clipping campaigns | $0.50 to $1.50 typical | Pay per 1,000 views on Whop and similar marketplaces |
TikTok does not publish official CPM or RPM benchmarks. These ranges are third-party estimates gathered in October 2026 and vary by country, niche, and season. Check your own analytics for actuals.
Set a rate per 1,000 views and a budget cap. Creators and clippers post, and you pay only for verified views on approved posts. Creators can join live clipping bounties and earn the same way.
Third-party benchmarks put US TikTok In-Feed ads at about $4 to $15 per 1,000 impressions, with a median near $8. Finance and other high-value niches run higher, entertainment lower. TikTok does not publish official CPM figures.
The Creator Rewards Program pays roughly $0.40 to $1.00 per 1,000 qualified views. Only For You views of 5 seconds or more on original videos over 60 seconds qualify, so earnings per total view are lower.
Most sponsored TikTok posts land between $4 and $16 per 1,000 views. Divide the creator fee by their average views from recent posts, times 1,000, to compare creators fairly.