Instagram ads cost about $5 to $15 per 1,000 impressions in the US. Feed runs near $7.70 and Stories near $6.25, while Reels is generally the cheapest placement. In India, Reels ads cost roughly Rs 45 to 140 per 1,000 impressions. Sponsored creator posts usually work out to $6 to $18 per 1,000 views.
CPM
$10.00
Cost per 1,000 impressions or views.
| What | Per 1,000 | Notes |
|---|---|---|
| Instagram ads, US | $5 to $15 | Blended across placements |
| Feed ads, US | About $7.70 | Per 1,000 impressions |
| Stories ads, US | About $6.25 | Per 1,000 impressions |
| Reels ads, India | Rs 45 to 140 | Stories Rs 80 to 200, Feed Rs 150 to 350 |
| Sponsored creator posts | $6 to $18 effective CPM | Brand fee divided by views, times 1,000 |
| Creator pay per view | No standard program | Instagram has no per-view payout like YouTube or TikTok in most markets |
Instagram does not publish official CPM or RPM benchmarks. These ranges are third-party estimates gathered in October 2026 and vary by country, niche, and season. Check your own analytics for actuals.
Set a rate per 1,000 views and a budget cap. Creators and clippers post, and you pay only for verified views on approved posts. Creators can join live clipping bounties and earn the same way.
Third-party benchmarks put US Instagram ads at about $5 to $15 per 1,000 impressions. Feed averages near $7.70 and Stories near $6.25, and Reels is usually cheaper than both. Meta does not publish official averages.
Not in most markets. Instagram creators earn mainly from brand deals, subscriptions, and gifts rather than a per-view payout. That is why sponsored post CPM, not RPM, is the number that matters on Instagram.
Most sponsored Instagram posts land between $6 and $18 per 1,000 views. Use average Reel views from the last 10 to 15 posts, not follower count, when you estimate it before booking.