Jordan Howlett profile picture

Creator profile

20.2m followers tracked

Jordan Howlett

Followers, engagement rate and earnings

Jordan Howlett has 20.2m followers on TikTok. Every number below is pulled from public profile data, last checked 2026-09-12.

PlatformFollowersAvg viewsAvg likesEngagement
TikTok @jordan_the_stallion820,200,0003,971,083497,1004.85%

How many followers does Jordan Howlett have?

Jordan Howlett has 20,200,000 followers on TikTok.

Recent posts average 3,971,083 views and 497,100 likes, with 2,438 comments.

What kind of audience does Jordan Howlett have?

Jordan Howlett's engagement rate on TikTok is 4.85%, above the 4.60% that is typical for TikTok accounts of this size.

A rate above the platform norm usually means an audience that watches and comments rather than scrolls past, which is what brands pay a premium for.

How much does Jordan Howlett make per post?

Based on 20,200,000 followers, 3,971,083 average views and a 4.85% engagement rate, a sponsored post sits in the $24.8k–$82.5k range, or roughly $53.6k at the midpoint.

At 5 posts a week that works out to about $163.5k a month from brand deals and platform payouts combined. This is a rate estimate from public engagement data, not a disclosed figure, and it excludes merch, affiliate income and touring.

How big is Jordan Howlett compared to other creators?

At 20,200,000 followers, Jordan Howlett sits in the mega tier, the top band brands use when they budget a campaign. The breakpoints are nano under 10k, micro under 50k, mid-tier under 500k, macro under 1M and mega above that.

Reach is only half of it. A single Jordan Howlett post is seen about 3,971,083 times, which is 20% of the follower count. Anything near or above 100% means the algorithm is pushing posts past the existing audience rather than just serving it.

How often does Jordan Howlett post?

The TikTok account has 2,910 posts published to date. Across the most recent of them, the average is 497,100 likes and 2,438 comments per post.

Output at that volume is what keeps a mega-tier account in the recommendation feed. Posting cadence, not follower count, is the variable most creators can still move.

Your turn

What is your account worth?

The model that priced Jordan Howlett runs on any handle. Check your rate, then put it in front of brands that are actively paying creators.

Followers
20.2m
Avg views
4m
Engagement
4.85%
Rate per post
$24.8k–$82.5k

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