Creator profile
23.7m followers tracked
James Charles
Followers, engagement rate and earnings
James Charles has 23.7m followers on YouTube. Every number below is pulled from public profile data, last checked 2026-09-12.
| Platform | Followers | Avg views | Avg likes | Engagement |
|---|---|---|---|---|
| YouTube @jamescharles | 23,700,000 | 548,686 | 10,713 | 0.06% |
How many followers does James Charles have?
James Charles has 23,700,000 followers on YouTube.
Recent posts average 548,686 views and 10,713 likes, with 540 comments.
What kind of audience does James Charles have?
James Charles's engagement rate on YouTube is 0.06%, below the 1.60% that is typical for YouTube accounts of this size.
A rate below the platform norm is normal at this follower count: reach grows faster than interaction, and large accounts almost always trend down on this number.
How much does James Charles make per post?
Based on 23,700,000 followers, 548,686 average views and a 0.06% engagement rate, a sponsored post sits in the $14.4k–$48.0k range, or roughly $31.2k at the midpoint.
At 5 posts a week that works out to about $94.0k a month from brand deals and platform payouts combined. This is a rate estimate from public engagement data, not a disclosed figure, and it excludes merch, affiliate income and touring.
How big is James Charles compared to other creators?
At 23,700,000 followers, James Charles sits in the mega tier, the top band brands use when they budget a campaign. The breakpoints are nano under 10k, micro under 50k, mid-tier under 500k, macro under 1M and mega above that.
Reach is only half of it. A single James Charles post is seen about 548,686 times, which is 2% of the follower count. Anything near or above 100% means the algorithm is pushing posts past the existing audience rather than just serving it.
How often does James Charles post?
The YouTube account has 727 posts published to date. Across the most recent of them, the average is 10,713 likes and 540 comments per post.
Output at that volume is what keeps a mega-tier account in the recommendation feed. Posting cadence, not follower count, is the variable most creators can still move.
What is your account worth?
The model that priced James Charles runs on any handle. Check your rate, then put it in front of brands that are actively paying creators.
- Followers
- 23.7m
- Avg views
- 548k
- Engagement
- 0.06%
- Rate per post
- $14.4k–$48.0k
James Charles's numbers, for comparison.
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