How do I find YouTube influencers for a campaign?

Pick the niche page closest to your product from the list above, then filter by follower range and engagement rate. Every creator shown is active on YouTube, so you are not filtering a cross-platform list by hand.

What do YouTube creators charge per post?

Rates scale with follower tier and vary by niche. The rate pages in this directory give benchmarks for nano through mega creators on YouTube, which is enough to price a campaign before you start outreach.

What is a good engagement rate on YouTube?

It depends on audience size, and smaller accounts run higher. As a rule, compare a creator against others at a similar follower count rather than against a single fixed number, and treat a large account with very low engagement as something to verify before spending.

Can I hire YouTube creators for UGC instead of posts?

Yes. UGC means the creator produces content you publish on your own channels and ads, so their audience size does not matter and you are paying for the footage rather than the reach.

Is browsing YouTube creators free?

Yes. Browsing and filtering profiles costs nothing, and the free plan includes enough to run a first campaign.

YouTube Influencer Directory

Browse YouTube pages for discovery, rates, and creator hiring.

Finding and pricing YouTube creators

Sourcing creators on YouTube gets easier once you stop searching the whole platform and start inside a niche. The pool is smaller, the engagement numbers are comparable to each other, and the rate you are quoted has something to be measured against. That is what this hub is built around.

There are 162 YouTube pages in this directory, spanning niches including Art, Automotive, Beauty, Books, Comedy, Cooking, Crypto, DIY. Each discovery page lists creators with their follower counts and engagement rates visible, so you can compare like with like instead of judging on audience size alone. The rate pages next to them give the pricing benchmark for that niche on YouTube.

Engagement rate is the number worth sorting on. A YouTube creator with a smaller but genuinely active audience will usually cost less and return more than a larger account with weak engagement, and the gap between reach and engagement is the fastest way to spot an audience that was bought rather than built.

Once a creator fits, the collaboration runs on Elev8or from brief to payment. You fund the work at checkout, the money is held until you approve the delivery, and the creator is paid on approval. No agency sits in the middle, so the rate you agree is the rate that gets paid.

Frequently asked questions

How do I find YouTube influencers for a campaign?: Pick the niche page closest to your product from the list above, then filter by follower range and engagement rate. Every creator shown is active on YouTube, so you are not filtering a cross-platform list by hand.
What do YouTube creators charge per post?: Rates scale with follower tier and vary by niche. The rate pages in this directory give benchmarks for nano through mega creators on YouTube, which is enough to price a campaign before you start outreach.
What is a good engagement rate on YouTube?: It depends on audience size, and smaller accounts run higher. As a rule, compare a creator against others at a similar follower count rather than against a single fixed number, and treat a large account with very low engagement as something to verify before spending.
Can I hire YouTube creators for UGC instead of posts?: Yes. UGC means the creator produces content you publish on your own channels and ads, so their audience size does not matter and you are paying for the footage rather than the reach.
Is browsing YouTube creators free?: Yes. Browsing and filtering profiles costs nothing, and the free plan includes enough to run a first campaign.