How to Make a Linktree in 2026 (Step-by-Step, Free)

To make a Linktree: go to linktr.ee, sign up with an email or a social login, pick your username, add your links one at a time, choose a theme, then copy your linktr.ee URL into your Instagram or TikTok bio. It is free, takes about three minutes, and needs no domain or website. Below is the full walkthrough, plus the setup choices that decide whether anyone actually taps it.

How to make a Linktree, step by step

1. Go to linktr.ee and choose Sign up free. You can use an email address, or sign in with Google or Apple.
2. Pick your username. This becomes your public URL, linktr.ee/yourname, so use the same handle as your socials if it is available. It is the one choice here that is annoying to undo.
3. Choose the free plan when prompted. Linktree pushes Pro during onboarding; you can upgrade later if you ever need a custom domain or per-link analytics.
4. Add your first link: paste the URL, then give it a title. The title is what people see, so write the offer rather than the destination.
5. Repeat for each destination, then drag them into order. The top link gets the overwhelming majority of taps.
6. Open Appearance and pick a theme. Match your profile colours so the page does not feel like a different brand mid-tap.
7. Add your profile photo and a one-line bio so the page looks like you and not a default template.
8. Copy your linktr.ee URL from the top of the admin, then paste it into your social bios.

Open the finished page in a private browser window before you promote it. That is the only way to see what a visitor actually sees rather than the logged-in admin view.

How to add your Linktree to Instagram

1. Open Instagram, tap your profile picture, then Edit profile.
2. Tap Links, then Add external link.
3. Paste your linktr.ee URL including https://, add a title, and tap Done.

Instagram now allows up to five links, but only the first shows without an extra tap and it gives you no per-link click data. Full detail in our guide to putting a link in your Instagram bio.

How to add your Linktree to TikTok

1. Open TikTok, tap Profile, then Edit profile.
2. Tap Website, paste your linktr.ee URL, and tap Save.

If there is no Website field, your account has not unlocked bio links yet, which is usually the roughly 1,000-follower threshold on personal accounts. Business accounts get it immediately. See our Linktree for TikTok guide for the workarounds.

How to change your Linktree URL

Open Settings, then Account, then edit the username field. Your URL updates immediately, and this is where it stings: every place you already pasted the old URL now 404s. Your Instagram bio, your TikTok bio, your email signature, any printed material. Change it early or not at all, and update every bio the same day.

This is the strongest argument for a custom domain once you are established. Your own domain moves with you, so switching tools later never breaks the link you have been reading out in videos for a year.

How to make your Linktree actually get clicked

• Cut the list down. Five links is plenty. Ten guarantees the one that matters gets buried, because taps drop sharply with each row.
• Name the offer, not the destination. "Get the preset pack" beats "My shop" and destroys "Link 1".
• Reorder weekly. Whatever video is performing decides what sits at the top.
• Add a reason in your social bio, on the line directly above the link. An unlabelled link is furniture; a labelled one is an instruction.
• Put an email capture somewhere on the page. Social reach can vanish with one algorithm change; an email list is the only audience you own.
• Check it on a phone. Almost all of your traffic arrives through a mobile in-app browser, and that is where anything fragile breaks.

What Linktree can't do, and what to use instead

Linktree is excellent at organising links and that is genuinely most of what people need. Two limits show up once you start selling. Commerce features sit on paid tiers and take a percentage of each sale on the cheaper plans, which we work through in is Linktree free. And the free plan reports totals rather than per-link or per-platform clicks, so you cannot tell whether Instagram or TikTok produced a buyer.

If the page is where you sell, a tool with checkout on the page removes the redirect that costs you buyers in an in-app browser. Elev8or Bio is free and includes product blocks with checkout, email capture, and bookings, plus attribution showing which platform drove each sale. Stan is the stronger funnel builder at a flat monthly fee. Beacons adds a media kit. Side by side in our comparison of the best link in bio tools.